Arf letter head

This is the plan for my business's letterhead.  Simply just the company logo. The idea is for the logo to presented everywhere the company exists.

Arf business card

 This is the front and back layout of my company's business card. For the front, I chose to place just the logo along with a slogan/question to display what the business entails.
The back of the card is simple as well but has all the necessary information.  It contains the business name, all contact information and a statement regarding its credibility.

Company Questions

     1) What is your business?

           My Business is a dog dating service called ARF.  Our website is used to help dog owners find companions  for their dogs.

2)Describe your business in one sentence.

                 ARF, is a company that enables and assists pet owners in finding friendship and happiness for    their dogs.

3)Who is your target audience?

           Dog owners of all ages, ethnicity, and gender. 
 
4)Who are your competitors?
           datemypet.com , doggie-dating.co.uk , usefultools.com

     5) What makes them better/worse than your product/service?

           doggie-dating.co.uk is one of the first dog dating websites ever created and in turn is a respected company and has history.  Many other sites are very average and seem to have a small target audience.

     6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)

           Yes, the company's identity/name is ARF!, Advanced Relationship Finders.  The Logo represents two happy gentle dogs in a "companionship".

7)What do you like about it and what don’t you like about it?

Why is this important? Even if you plan to change the logo entirely, it’s good to keep an inventory about what specifically worked and didn’t work about your previous design in order to inform the new one.

           I like the company name itself, the way the title and abbreviation fits in with the company ideals.  The logo is rough but the overall concept of the logo I believe I will continue to use.

    
8)How do you want your image to be seen in two years?

           The company should be well established and have a high quality of content and past successful stories. ARF! should be scene as a serious service that everyday citizens use.

     9)If your company was an animal, what animal would it be and why?

                A dog, obviously.

      10) If your company/brand was a person, who would it be and why?

         Novak Djokovic, because he is a famous respected athlete which brings a smile to many faces and a huge public acknowledged dog owner/lover.

      11) If your company/brand was an object, what would it be?

         A Bone.  A object which portrays happiness for dogs.

      12) If your customer was a cartoon character, who would it be?

         Snoopy, a cartoon dog loved by other dogs, kids and families around the country.

Desert collage

I began with a blank yellow background. Then, blended and used different gradients for the background color.  The Sun was then integrated into the picture and blended as well.  Next was the bird on the branch and I put that image in a bit more hazy than the others.  I then put in the cacti and desert surface scene.  I tried to give the desert image as if it was fading away or possibly in an afterthought or illusion. I don't know if it ended up working that way.

Self insertion photo