Monday, November 28, 2011

Commercial Evaluations

http://youtu.be/M7-KYW_FgqM
This commercial is for the candy brand, M&M's.  The visual style for the film is mostly live action but animation is used for the M&M characters.  There is a happy and funny theme to the the commercial.  The target audience of the commercial could be considered the younger generation due to overall concept of the commercial. The idea of teenagers giving Mom a hard time would make it appear it is generated at that audience although it could have a target audience of all groups. The product's commercial is solving problem of hunger and targeting sweets cravings. There is no narrator and all commentary is from the characters.  Overall, I would say it is a very successful commercial. It's catchy, clever, and funny.  The M&M characters used are a staple for a the company. They are a big hit in the success of the company and its advertisements.

http://youtu.be/AN7v84fL8AU
This is a commercial advertisement for the Ipod Nano.  The visual style for the commercial is strictly animation.  The tone to the ad could be considered light hearted, enjoyment or happy. Younger generations would be the target audience because the commercial use's Nemo, the character from the children's cartoon film, Finding Nemo.  The product's commercial is solving the problem for a personal music player.  It expresses how important the Nano is and how bad people want to have one.  The noises of the commercial are mostly only action noises from the character ass well as the song, "Feel Good" by the gorillaz. Also, at the end of the ad there is brief narration.  As a whole, I believe the commercial is very effective. It uses a character and theme that many can relate to and is generated towards a great target audience for the specific product. 

http://youtu.be/EU4LxcPJW1g
This is a new Florida orange juice commercial.  The visual style for the commercial is mostly live action with multiple human characters but some graphic design for text and logo's. The main character for the ad is a young boy around the age of 12 and in turn the general target audience would be younger generations.  The problem that the product and commercial is solving is being able to handle life's stresses and responsibilities.  The commentary is mostly from the characters within the commercial but their is some brief narration to wrap the commercial up.  This commercial intrigued me the most from the commercials I've viewed thus far. It attacks the issues that are extremely important to almost the entire general population.  The actors in the commercial also do a fantastic job.

 http://youtu.be/Y0iR05lYy1g
This is a commercial for ESPN's sportscenter.  The visual style for the commercial again is almost purely live action besides the logo and text graphics.  The commercial is designed to create interest into the television program. The commercial uses many high profile sports figures to target sport's fans of all demographics that can relate.  The ad doesnt necessarily solve a particular problem, it just recomends a sports program that all just watch.  The commentary is strictly from the actors within the commercial. This is one of the many incredibly successful commercials that ESPN has constructed.  It incorperates big names for the company as well as major league baseball as well as has a very funny tone and joke to it.

http://youtu.be/T6tGvJSilg8
Here is another commercial for ESPN.  The visual style for this commercial is mostly stop motion just using pictures of a man and the various relationships he's had over time as well a few graphics for text and the ESPN logo.  The tone/theme to the commercial is that of love and loyalty but also is very funny at the same time.  Generally, the commercial could be considered as targeted towards males but also the target audience could be sports fan's of any race, gender or generation.  There is no commentary to the commercial only a song.  This commercial as ESPN commercials typical are, are very enjoyable to me. Although I am a big fan of the program, fall into the target audience and can relate to each one; they always construct clever effective advertisements.  In turn, they are largest sports broadcasting/news program world wide.